Core Pages
Homepage: Engages visitors immediately and clearly communicates the website's purpose.
About Page: Provides information about the business, team, or organization.
Contact Page: Offers various ways for visitors to reach out, including a contact form, phone number, email address, and physical address.
Product/Service Pages: Showcases the business's offerings with detailed descriptions and advantages.
Privacy Policy Page: Outlines data collection practices and terms of service.
Terms and Conditions Page: Provides legal guidelines for using the website content.
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Clear Navigation: Users should be able to easily find what they're looking for with a logical and intuitive navigation system.
Contact Information: Make it easy for visitors to get in touch with various contact options.
Social Media Icons: Connect with followers and promote social proof.
Images and Videos: Enhance visual appeal and communicate information effectively.
Responsive Design: Ensure the website looks and functions well on all devices.
Page Header
The header is the first thing visitors see—it’s like the front door to your website. A good header sets the tone for your site and quickly tells people who you are and what you do.
Most headers include your logo, menu and sometimes a call-to-action like “Book now” or “Get started.”
Here’s how headers change depending on the site type:
Online store: Add a cart icon, search bar and clearly labeled product categories for easy shopping.
Service business: Highlight your contact info or add a “Get a quote” or phone button to encourage inquiries.
Portfolio or personal brand: Keep it clean and simple with a strong “About” or “Hire me” link.
Nonprofit: A bold “Donate” button in the header can help drive support.
Website Content
All sites contain content. Content typically means the words written on your site that explain what your website is about, what you have to offer and how site visitors can take advantage of your offerings.
Website content covers a wide array of things. It often refers to the paragraphs that explain your site’s mission, but it can also mean the one word that is placed on your buttons.
While short content on buttons or menus may seem insignificant, it is actually the driving force of sites. This is the content that makes it clear what site visitors should expect when they click, such as “Buy now” or “Shopping cart”. Take the time to carefully plan out your website content and pagination, meaning the division of web content into pages, to ensure that any site visitor can understand your brand as well as you do.
Footer
Copyright & Year
Contact Information - Enabling users to reach out to you or find your physical storefront.
Social Bar - Small but recognizable icons that lead users to your social media pages. This can help you gain followers on social media platforms.
Sitemap - This can help visitors find all of your offerings, including those that may not have made the cut for your header
Enhancements
Calls to Action (CTAs)
Guide visitors towards desired actions, such as subscribing to a newsletter or making a purchase.
Mailing List Creation
Search Bar
Allows users to quickly find specific information on larger websites.
Blog: Share valuable content, thought leadership, and engage with visitors.
SEO Features: Optimize the website for search engines to improve visibility and traffic.
Analytics Integration: Track website performance and identify areas for improvement.
Case Studies: Showcase the benefits of products or services to potential customers.
Events Calendar: If applicable, provide a calendar for upcoming events.
Testimonials: Include positive feedback from satisfied customers to build trust.